New perspectives on email marketing for Etsy sellers
In this article my ambition is to give you some new perspectives on email marketing and to plant a seed that might give you some ideas on how you want to use your email list.
Consumers are bombarded with ads and marketing every day, and most of it is involuntary. Just think about the last time you were scrolling through your social media. You didn't give your consent to any of the companies which are showing ads that it was okay for them to reach out to you. One of my favorite aspects of building an email list is that it is voluntary communication. The subscribers to your email list choose to hear from you because they like what you are doing.
An email list lets you reach out to your subscribers regularly. The frequency is a balance between sending out emails too often or too seldom. As a rule of thumb, you should reach out to your subscribers more often than you think. Your subscribers are busy, and they will rarely think about your company if you don't give them reasons.
Building an email list takes time, but it provides you with benefits early. People might be a little bit hesitant before joining your newsletter, so you must give them reasons why they should subscribe. I used to work with a podcast about the financial markets. We created a newsletter that provided subscribers with extra material, an episode transcript, and discounts. The email list quickly grew to more than 2000 subscribers, and it became another marketing channel for sponsors.
I hope you learned a little bit more about the reasons why email lists are valuable. In the next part, I will go into more specific use cases of email marketing and write about stats that you want to track.