Create an email list for your Etsy shop

Published by Mattias
Last updated March 14, 2020

Mailing list for Etsy cover picture

In this article you will learn how to create a mailing list for your Etsy Shop.

1.1 What is a mailing list?

A mailing list is a group of people that have given you their permission to send them emails. Each person on the list is called a subscriber.

The minimum amount of information you need from each person is their email address. Additional information can be valuable for creating segments and personalizing your emails.

Be careful asking for too much information because it may discourage people from subscribing. Subscriber information you may want to ask for in addition to email address is:

  • Name
  • Location (country, state, city)
  • Interests (what kind of content they want to receive from you)

We also recommend you to keep track of where your subscribers sign up when you use multiple sign-up forms.

Mailing list example from Google Sheets

Mailing list example, exported to Google Sheets.

Pro tip: Sometimes, people may send you an email asking to join your email list. Instead of sending them a link to sign up, we recommend that you add the person manually and send a confirmation email.

1.2 Create your mailing list

There are many ways to create a mailing list. In this guide, we will use Mailchimp to get started. Mailchimp is a marketing platform that focuses on email marketing. Mailchimp is easy to get started with, and it will demonstrate what you need to know to succeed with similar services.

Pro tip: Craftkit subscribers already have a mailing list connected to your account. Subscribers also have a lead page where their Etsy customers can join. Read more here.

  1. Navigate to Mailchimp and create an account. Mailchimp is free up to 2,000 contacts, and you are allowed to send up to 10 000 emails per month. A contact in your Mailchimp account is basically a subscriber to your mailing list.
    Sign-up button on external site

  2. Login to your Mailchimp account External login page with two input fields

  3. In the top menu, you can navigate to the Audience to find out more about your contacts. Mailchimp keeps track of a bunch of useful information like locations, engagements, and your recent activity. Top menu navigation to audience

  4. Two helpful features are:

  • Add a subscriber manually by clicking Manage Audience and then select Add a subscriber.
  • View all your contacts, change their status, or remove them by clicking Manage Contacts. Visualising to helpful features for adding subscribers

We recommend you use tags for your Mailchimp account, which is useful for creating segments.

Mailchimp has a lot of functionality, but now you know the basics when it comes to creating an email list.

In the next section, you learn how to create a newsletter.

Step 2 » Create a newsletter for your Etsy Shop

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About Craftkit

Craftkit provides you as an Etsy seller with apps for growing your shop, saving time and building strong customer relationships.

In this blog we discuss a wide range of subjects relevant for shop owners. Our goal is to provide you with new perspectives and actionable insights.

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