Grow your Etsy shop with email marketing

Craftkit is an email marketing tool for Etsy sellers. With automated email campaigns, you can boost customer loyalty and grow your revenue. Get started in less than a minute and give it a try.

Etsy Seller Tash

“Craftkit has made it 1,000 times easier to communicate with my customers because I can send detailed instructions via email directly after purchase.”


Founder of Unmeasured Event & Unmeasured Designs

All-in-one platform

Craftkit includes everything you need to succeed with email marketing for your Etsy shop.

Create email marketing campaigns

Create email campaigns that seamlessly integrate with your Etsy shop.

Campaign overview inteface

Easy-to-use email editor

Edit your email templates. Add buttons, product recommendations, and dynamic values from your Etsy orders.

Campaign editor inteface

Smart product recommendations

Increase your revenue with smart product recommendations based on what other customers purchased together.

Product recommendations example inteface

Built-in email list

Build long-lasting customer relationships with an email list for your Etsy shop.

Contact overview inteface

...and much more

One-click email list sign up
Landing page for joining email list
Professional copywriting service
Unlimited emails
Coming soon
Order confirmation emails
Shipment confirmation emails
Delivery confirmation emails

Pays for itself in more loyal customers

Get started with a 14-day free trial, and then continue to encourage customers to come back to your shop for only $10 per 500 customers per month.


How does Craftkit help with selling more on Etsy?

After a customer makes a purchase, you can use Craftkit to send out emails throughout the customer journey. In the emails you can for example recommend products the customer might be interested in, inform about possible shipping delays, provide information about how to take care of the product the customer bought, or tell an interesting story about your shop.

All these examples encourage your customers to come back and to shop more from you, which usually adds significant revenue.

Is it against Etsy's policies to email customers?

No, but it depends. Etsy's policies say that you can communicate with customers about specific orders (transactional emails). But you can't send marketing emails (newsletters and the like) without consent. Every email you send through Craftkit is either about a specific order or the customer has consented to receive marketing emails.

In other words, Craftkit only send emails that comply with Etsy's policies. You can read more about it in Etsy's Seller Handbook.

I just started my Etsy shop. Is Craftkit for me?

Absolutely! Many shop owners realize after several years that they should be focusing more on existing customers. Now you have a great opportunity to start early.

I am busy. How much time does it take getting started?

It's a simple process, and you can get started in less than a minute. Once up and running, we are happy to help you with editing your campaigns for optimal results.

How do you handle my Etsy shop data?

Data privacy is crucial to us and we store the smallest amount of data possible. We only use your data to send emails and make recommendations. Nothing more.

How do you connect to my Etsy shop?

We are using the Etsy API to read data from your Etsy account. We use the data to keep track of when to send emails and which products we should recommend to your customers.

Etsy Seller Tash

“Coaches and gurus in the e-commerce world recommend email marketing, and with Craftkit, there is an approved way to do it. Our open rate varies from 20-30%, which is insanely high for e-commerce emails."


Founder of Ringcrush

How can you encourage your customers to come back?

That's a question we have pondered a lot and the reason why we created Craftkit.

As Etsy sellers, we wanted to give our customers a personal shopping experience without typing an email to each new customer. Typing emails takes a lot of time, and we quickly realized that it was much better to send emails automatically when an order comes in. These automatic emails allowed us to easily communicate shipping delays, promote similar products, our email list, and ask for reviews simply by updating a template.

Another pain point we had was how to manage and grow an email list. We decided to implement the ability to create drip campaigns inside Craftkit, which sends a series of emails each time someone subscribes to the email list. Drip campaigns handle new subscribers instantly and relief the pressure to write a new newsletter every other week.

We are proud of Craftkit, and we hope you will like it.


Andreas & Mattias

Useful links
Do you have a question for us? Drop us an email at [email protected].
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Etsy disclaimer
The term 'Etsy' is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.