Create a newsletter for your Etsy shop

Published by Mattias
Last updated March 14, 2020

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In previous article you learned how to create a mailing list for your Etsy Shop, now it's time to learn how to create and send newsletters.

2.1 What can your newsletter contain?

Your newsletter can contain a wide range of different content, for example:

  • Information about new products
  • New collections
  • Discounts
  • Product care advice
  • Announcements and updates about your Etsy shop
  • Holiday specific content
  • Anniversary emails
  • Announcements about upcoming events

In the beginning, it may be hard coming up with ideas for content. We suggest that you try to send a newsletter every second week to get comfortable with the process.

Commonly, your newsletters are a part of an email campaign. An email campaign is simply the collective effort of creating content that is sent to subscribers to provide valuable content and offers.

2.2 Creating a email campaign using Craftkit

  1. Follow this guide on how to set up an email campaign.

In the next section, you learn how to promote your newsletter.

Step 3 » Promote your newsletter

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About Craftkit

Craftkit provides you as an Etsy seller with apps for growing your shop, saving time and building strong customer relationships.

In this blog we discuss a wide range of subjects relevant for shop owners. Our goal is to provide you with new perspectives and actionable insights.

Email Marketing for Etsy Sellers

  • ⭐ Make your customers back.
  • ⭐ Create and grow your email list.
  • ⭐ Send newsletters.
  • ⭐ Use automated email campaigns.
  • ⭐ Get started in less than a minute.
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The term 'Etsy' is a trademark of Etsy, Inc. This application uses the Etsy API but is not endorsed or certified by Etsy, Inc.