Create a newsletter for your Etsy shop
In previous article you learned how to create a mailing list for your Etsy Shop, now it's time to learn how to create and send newsletters.
2.1 What can your newsletter contain?
Your newsletter can contain a wide range of different content, for example:
- Information about new products
- New collections
- Product care advice
- Announcements and updates about your Etsy shop
- Holiday specific content
- Anniversary emails
- Announcements about upcoming events
In the beginning, it may be hard coming up with ideas for content. We suggest that you try to send a newsletter every second week to get comfortable with the process.
Commonly, your newsletters are a part of an email campaign. An email campaign is simply the collective effort of creating content that is sent to subscribers to provide valuable content and offers.
2.2 Creating a email campaign using Craftkit
- Follow this guide on how to set up an email campaign.
In the next section, you learn how to promote your newsletter.