What is my bounce rate on Etsy?
Bounce rate measures how many of your visitors exit your shop after just viewing a single product or page. This KPI can be hard to analyze, but you want your bounce rate to be as low as possible, which indicates that your visitors are exploring your shop. In general terms, you decrease your bounce rate by making your shop more appealing.
Number of visitors that leave after the first pageview / Number of visitors
Keep track of your bounce rate: